
New data shows UK cruise industry innovating, diversifying, and attracting new holidaymakers
More people open to trying a cruise than ever before Source: CLIA Cruise Lines International Association (CLIA) has revealed that holidaymakers from the UK and Ireland took around 1.7 million cruise holidays last year, nearing demand levels last seen in 2019. In data published on April, 2023), CLIA revealed that: Growing awareness of sustainability The cruise industry is pursuing net zero carbon cruising by 2050 and driving efforts to become one of the most sustainable forms of tourism. CLIA data shows the British travelling public is becoming more aware of sustainable tourism: 76% of British cruise passengers who sailed in the past 12 months said they were ‘much more’ or ‘more’ aware of environmental and sustainable tourism. Ben Bouldin, Chair, CLIA UK & Ireland, said: “Cruise lines are always challenging themselves to innovate and diversify, and constantly reinventing the cruise experience. This forward-looking approach is at the heart of the cruise industry’s success and is also why we are committed to sustainability. This is a flagship industry for the UK, and these latest figures show that we will continue to contribute to the economy and jobs.” Andy Harmer, Managing Director, CLIA UK & Ireland, said: “Cruise holidays have once again
























