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sustainable tourism

New data shows UK cruise industry innovating, diversifying, and attracting new holidaymakers

More people open to trying a cruise than ever before Source: CLIA Cruise Lines International Association (CLIA) has revealed that holidaymakers from the UK and Ireland took around 1.7 million cruise holidays last year, nearing demand levels last seen in 2019. In data published on April, 2023), CLIA revealed that: Growing awareness of sustainability The cruise industry is pursuing net zero carbon cruising by 2050 and driving efforts to become one of the most sustainable forms of tourism. CLIA data shows the British travelling public is becoming more aware of sustainable tourism: 76% of British cruise passengers who sailed in the past 12 months said they were ‘much more’ or ‘more’ aware of environmental and sustainable tourism. Ben Bouldin, Chair, CLIA UK & Ireland, said: “Cruise lines are always challenging themselves to innovate and diversify, and constantly reinventing the cruise experience. This forward-looking approach is at the heart of the cruise industry’s success and is also why we are committed to sustainability. This is a flagship industry for the UK, and these latest figures show that we will continue to contribute to the economy and jobs.” Andy Harmer, Managing Director, CLIA UK & Ireland, said: “Cruise holidays have once again

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WTTC and Trip.com Group global traveller report reveals shift towards sustainable travel

Travellers set to splurge on international travel this year“Demand for travel is now stronger than ever” says WTTC President & CEO Julia Simpson Source: WTTC A major new report by World Travel & Tourism Council (WTTC) and Trip.com Group, together with Deloitte, reveals a heightened appetite for sustainable tourism amongst consumers, with 69% of travellers actively seeking sustainable travel options. In this follow-up report, WTTC joined forces again with leading global travel service provider, Trip.com Group and its major consumer brands Trip.com, Ctrip and Skyscanner, with additional data sourced from Deloitte, to analyse the trends that shaped the Travel & Tourism sector last year and will continue to do so over 2023. The report, “A world in motion: shifting consumer travel trends in 2022 and beyond”, shows that sustainability is a key element of the travel agenda, with travellers eager to reduce their carbon footprint and support sustainable tourism.  According to a survey included in the report, three quarters of travellers are considering travelling more sustainably in the future and nearly 60% have chosen more sustainable travel options in the last couple of years1. Another survey also found that around three quarters of high-end travellers are willing to pay extra to make their trips

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