international travel

WTTC and Group global traveller report reveals shift towards sustainable travel

Travellers set to splurge on international travel this year“Demand for travel is now stronger than ever” says WTTC President & CEO Julia Simpson Source: WTTC A major new report by World Travel & Tourism Council (WTTC) and Group, together with Deloitte, reveals a heightened appetite for sustainable tourism amongst consumers, with 69% of travellers actively seeking sustainable travel options. In this follow-up report, WTTC joined forces again with leading global travel service provider, Group and its major consumer brands, Ctrip and Skyscanner, with additional data sourced from Deloitte, to analyse the trends that shaped the Travel & Tourism sector last year and will continue to do so over 2023. The report, “A world in motion: shifting consumer travel trends in 2022 and beyond”, shows that sustainability is a key element of the travel agenda, with travellers eager to reduce their carbon footprint and support sustainable tourism.  According to a survey included in the report, three quarters of travellers are considering travelling more sustainably in the future and nearly 60% have chosen more sustainable travel options in the last couple of years1. Another survey also found that around three quarters of high-end travellers are willing to pay extra to make their trips

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