Source: Port of Hamburg Companies that import or export their freight by vessel generally have little influence on the container shipping company’s fuel choice. GoodShipping aims to change this with the ‘insetting’ concept. The Port of Rotterdam Authority and GoodShipping are conducting a joint campaign to inform companies of this concept so they can have part, or all of their sea freight transported via sustainable fuel. The aim of the ‘Switch to Zero’ campaign is to get some twenty sea freight shippers on board. Swinkels Family Brewers, known for brands including Bavaria and Cornet, and Dille & Kamille are the first to announce their participation in this campaign. They will have some or all of their containers shipped using sustainable fuel next year. Insetting as impact mechanism Insetting does not involve achieving carbon reductions through compensation (offsetting by planting trees, for example) but through shipping using sustainable fuel. Shippers often transport small numbers of containers on different vessels and can use insetting to purchase a certain amount of carbon reduction via GoodShipping. GoodShipping ensures that this is achieved by providing a vessel with sustainable fuel. This does not need to be the same vessel on which the containers are transported.